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Monday, September 27, 2010
Imprinted Clickers for Branding
Most business owners are really good at what they do, but don't take the necessary time commitment to build a successful branded business. Branding a business is what creates customers, and without customers, your businesses will fail. Training animals as a business is very rewarding, a dream job for a lot of people. The nightmare comes when trying to get new business... and THAT'S where branding comes in. Branding is so important some of the biggest consumer product companies like Coke and Pepsi spend hundreds of millions of dollars annually just to have their names pronounced to their target market daily. On a much smaller scale we, as a small business owner, can learn from them. Lets take an example of a single client of yours... what do you know about them? They have animals and most likely they have friends with animals... right! By giving them something with your brand on it, which they have to use as part of the training process, you are planting a seed in a friend of a current client. This is why branding is a large part of the referral process, and referrals are the key to new customers!
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